Keren Cytter receives the first-ever Absolut Art Award
Through
its frequent collaborations with cutting-edge artists, designers and
photographers, ABSOLUT VODKA is a proud supporter of the arts. This year, in
the tradition of the company’s 30 years of creative collaborations, ABSOLUT
VODKA decided to fund a yearly award of Euro 15.000 to an international young
artist exploring creativity through the integration of art forms. As head of
the Absolut Art Award jury, Daniel Birnbaum will award the first-ever winner in
a ceremony at Lydmar Hotel in Stockholm.
“Keren
Cytter is awarded the first-ever Absolut Art Award for her outstanding
cross-pollination of art forms. Cytter’s works take her beyond the traditional
art forms, while exploring the intersection between theater, performance, film
and installation art. Her artistry involves investigative narratives
which reason with both our subconscious and our quest for good storytelling,” says
Daniel Birnbaum, head of the Absolut Art Award jury.
Keren
Cytter, born 1977 in Israel, now lives in Berlin. Her work has brought a lot of
critical acclaim when shown at galleries and museums around Europe. The prize
provides the artist, in addition to the cash award, with the chance for a
collaboration or an underwritten work with the Absolut Company in the upcoming
year.
“Andy
Warhol was the first artist to collaborate with ABSOLUT VODKA. Since then
hundreds of artists have helped us in the building of our brand, for which we
are forever grateful. ABSOLUT and art have walked hand in hand for many years,
and the Absolut Art Award expresses our long term commitment to creativity,”
says Anna Malmhake, Vice President Global Marketing at The Absolut Company.
Daniel
Birnbaum, professor and principal of the Städelschule in Frankfurt, and
Director of the Visual Arts Sector at the Venice Biennale 2009, chairs the
Absolut Art Award jury, which also consists of Thomas Nordanstad, filmmaker and
curator, Anna Malmhake, Vice President Global Marketing, The Absolut Company
and Göran Lundqvist, Chairman of the board at Sweden’s Historical Museum of
Wine & Spirits. Future juries will include the most recent winner of the
ABSOLUT Art Award.
About
the Absolut Art Collection:
For
30 years, ABSOLUT VODKA has collaborated with the creative world, and the
Absolut Art Collection today comprises more than 800 works from artists such as
Andy Warhol, Damien Hirst, Jean-Michael Basquiat, Louise Bourgeois, Sylvie
Fleury, David Shrigley, Hung Tung Lu, Dan Wolgers and Linn Fernström. For the
first time ever, the collection is now gathered in Sweden where it will get its
permanent home in Stockholm at the Historical Museum of Wine & Spirits.
For press images or further information, visit: absolutartcollection.com or press.absolut.com.
For further information, please contact:
Åsa Caap, Senior Manager Global PR, The
Absolut Company, E-mail: asa.caap@absolut.com, Tel: +46708211765