Absolut is proud to present its latest limited edition bottles, Absolut Electrik. The metallic range - available in blue and silver - evokes a feeling of energy capable of turning any night Electrik. The launch continues Absolut’s mission to transform the night by infusing it with creativity.
Absolut Electrik follows the brand’s celebrated tradition of introducing end of year limited editions featuring cutting-edge designs. The twin bottle release is available in electrik blue and silver, with semi-transparent coating creating see-through reflections. The two colors represent Absolut’s signature cobalt blue and the electrical conductivity of silver. When combined, the colors reflect an Electrik aesthetic reminiscent of flashing lights and pumping beats.Read more
Celebrating the launch of the bottles, Absolut hosted a one-of-a-kind experience as part of the Absolut Nights platform, using the night as a creative canvas to push boundaries through technology. The event, hosted in Downtown Los Angeles, transformed a house party through technology with guests invited to experience various rituals of a typical house party which had been reimagined with a futuristic twist. The event included drones that mixed drinks, robotic bands, a massive tesla arc in the shape of an Absolut Electrik bottle; culminating in a special performance by electronic music act Empire of the Sun.
“What a night! We planned to blow the roof off and make this an unforgettable house party experience and that’s what we did! When you open the door to imagination it goes on forever. Music is magic and, when combined with imagination, it can be completely epic. Thanks to everyone who attended and helped put this together.” Says Emperor Steele of Empire of The Sun
This LA event will be followed by events across the globe including Brazil, Germany and Mexico as well as an exploration into the future of nightlife in London, using virtual reality.
To allow people to transform their own house parties through technology, Absolut has also created an interactive Electrik Mixology platform on Absolut.com, where users can collaborate with a robot to create a personalized drink, along with a shareable video of the robot mixing it.
“The energetic designs of Absolut Electrik bottles embody Absolut’s mission to transform in the night beyond the ordinary. Building on the success of our current Absolut Nights campaign, where we transformed various elements of nightlife in cities around the world, we are now inspiring consumers to create their own Absolut Night at home.” Says Gaia Gilardini, Global Communications Director, Absolut.
The limited edition features approximately two and a half million bottles, which will be distributed world-wide in October 2015. For information on price and availability, please contact your local retailer.
For downloadable images, drink recipes and press release, please visit: press.absolut.com.
For further information, please contact:
Global PR Manager, Absolut
+46 70 919 53 25