On October 3, Absolut will bring its new Absolut Nights experiential series to Sao Paulo by inviting seventy-five partiers to become someone else for just one night. Upon entering the Victor Hugo mansion, attendees of this one-night-only artistic experience will be given a new identity, complete with a persona, a story, and a handmade costume customized for each character.
Created in collaboration with acclaimed videogame writer Marianne Krawczyk, the experience transforms her skill of creating interactive environments by bringing one to life as an immersive environment in which the greatest partiers in history converge at a party for the ages. “By allowing audiences to adopt a new persona for one night demonstrating how creative transformation can create experiences far beyond the ordinary, says Nodjame “With all of our Absolut Nights experiences, we’re looking to inspire people to reimagine the possibilities of nightlife, and with our event in São Paulo, we’re putting the audience themselves at the center of the transformation.Read more
While this experience will be for a select group of people, director Melina Matsoukas will be capturing the evening for a storytelling content series that looks at four spectacular Absolut Nights experiences from around the world.
Absolut Nights is a long-term initiative that will inject a heavy dose of artistic and creative expression into nightlife. By working with artists to use the night as a creative canvas, the program continues the brand’s history of collaborating with artists to break boundaries. Absolut Nights will kick off with a series of one-of- a-kind experiences in New York, Johannesburg, Berlin and São Paulo, where Absolut and these cutting edge artists will invite audiences to play inside unique artistic experiences, raising the bar for what to expect from a night.
Imagery from this and other breathtaking Absolut Nights will be available at absolut.com/nights
For further information, please contact:
Andrew Rozas, PR Manager
About Marianne Krawczyk:
Renowned game writer Marianne Krawczyk has won numerous awards for her pioneering work in the creation of game worlds, stories and characters. Marianne served as lead writer on all of the major God of War for which she was nominated for a WGA Award, and won BAFTA awards for character and story work. She has also collaborated with J.J. Abrams and Roberto Orci on the 2013 video game tie-in to the Star Trek film franchise.
In addition to her work in games, Marianne has written exclusive content for Amazon Prime, as well as the upcoming feature, Appleseed Alpha, directed by Shinji Aramaki.