On September 12, on the Red Hook waterfront, Absolut kicks off Absolut Nights – a global series of one-of-a-kind experiences designed to push the boundaries of nightlife. At this first event, Absolut will invite 800 New Yorkers to become part of an artistic experience that will transform the night and skyline through light.
To bring this experience to life, Absolut has partnered with multi-disciplinary design firm Vita Motus to create an installation that reimagines the New York skyline through an interactive light spectacle. “The collective rush felt in nightclubs, shouldn’t be limited to inside a club. By turning the skyline of New York into the most exciting club for just one night, we’re demonstrating that through creativity, partiers can have the most incredible night out no matter where you are,” says Nodjame Fouad, Director of Storytelling at Absolut.Read more
While spectators along the river in Brooklyn, Manhattan, and New Jersey will be able to watch this transformation of the night, the guests inside this unique experience will be treated to a fully interactive environment, where no detail has gone unconsidered. With lights, sound and drinks interactively connected, Absolut and Vita Motus are transforming their creative vision into an experience that breaks from the status quo, and raises the bar for what to expect from a night out.
“Absolut has always looked to push the boundaries in everything we do. With the launch of Absolut Nights, which brings our Transform Today campaign to life through artistic nightlife experiences, we knew we’d have to take them to another level.” Fouad continues, “This will be the most exciting Absolut experience in the history of the brand, and will set the tone for what to expect from our upcoming experiences around the world.”
Absolut Nights is a long-term initiative that will inject a heavy dose of artistic and creative expression into nightlife. By working with artists to use the night as a creative canvas, the program continues the brand’s history of collaborating with artists to break boundaries. Absolut Nights will kick off with a series of one-of- a-kind experiences in New York, Johannesburg, Berlin and São Paulo, where Absolut and these cutting edge artists will invite audiences to play inside unique artistic experiences, raising the bar for what to expect from a night.
Imagery from this and other breathtaking Absolut Nights will be available at absolut.com/nights. The event is for invited guests only. All invites are personal.
For further information, please contact:
Andrew Rozas, PR Manager
About Vita Motus:
Driven by a balance of artistic passion and industrial design expertise, Vita Motus is a multi-disciplinary design firm that uses innovative techniques to create products and environments that set trends and forge new paths in the entertainment and design industries. Vita Motus has launched countless high tech 3D mapped touring stages and main stages for Coachella, as well as future products for some of the world’s most desirable brands.