On September 20, in the bushveld of Johannesburg, Absolut will once again push the boundaries of what to expect from a night out. As the second event in the Absolut Nights experience series, Absolut will collaborate with Charlie Gadeken, the fire artist responsible for many of Burning Man’s most awe-inspiring kinetic sculptures, allowing 200 Johannesburg partiers to play inside this unique artistic experience.
In a once-in-a-life-time opportunity, Gadeken’s custom art installation will capture the energy of the night and the crowd by transforming it into a pyrotechnical frenzy, triggered by the audience movement. While Gadeken’s installations are traditionally free-standing structures, Absolut has collaborated with the artist to add an interactive element to his work, transforming a nightlife experience through his creative vision.Read more
In a remote desert location, a mirrored cube will be flanked with row after row of pyrotechnics. When the guests start dancing inside the cube, the fireworks will reflect and heighten the energy of the experience. As the night will reach fever pitch, explosions will create a shimmering shape and the unique landscape will be engulfed in smoke, sparks and color. From inside the cube, the audience will experience the beauty of pandemonium that they helped create.
“By using the night as the canvas we’ll create an incredible experience with the audience at the center of this nightlife transformation. Since only the audience can trigger the explosive spectacle of the installation, we are demonstrating to partiers that only you can transform your night into something extraordinary,” says Nodjame Fouad, Director of Storytelling at Absolut.
Absolut Nights is a long-term initiative that will inject a heavy dose of artistic and creative expression into nightlife. By working with artists to use the night as a creative canvas, the program continues the brand’s history of collaborating with artists to break boundaries. Absolut Nights will kick off with a series of one-of- a-kind experiences in New York, Johannesburg, Berlin and São Paulo, where Absolut and these cutting edge artists will invite audiences to play inside unique artistic experiences, raising the bar for what to expect from a night.
Imagery from this and other breathtaking Absolut Nights will be available at absolut.com/nights.
For further information, please contact:
Andrew Rozas, PR Manager