On September 27, Absolut will join forces with fashion/technology designers Studio XO to offer a transformational and interactive nightlife experience at Kraftwerk, the iconic representation of Berlin’s industrial history, giving the city a never before seen collaborative celebration. As the third event in the global Absolut Nights series, Absolut will invite 200 Berliners to play inside a unique artistic experience created at the intersection of nightlife and nature.
The audience will step into a world challenging the conventions of contemporary design, and pushing the boundaries of nightlife in the unification of industrial, technological and naturalistic elements brought together at this spectacular venue. Asking audiences to break free of their expectations of a night out, the experience will present natural elements, which will be juxtaposed with a club lighting like never before seen. By providing select attendees with bespoke outfits made with fabrics embedded with lasers and mirrors, each one designed by Studio XO, the experience allows participants to become a integral part of the transformation and artistic experience.
Read more”By using the night as the canvas, we’re creating a world where nightlife meets nature and fashion looks to the future,” says Nodjame Fouad, Director of Storytelling at Absolut. “Studio XO will integrate new technologies and special effects with innovative design to create a fully immersive mesh of light, sound, nature and flavor that puts the audiences at the center of the experience, allowing them to be part of the transformation of the night, and to inspiring them to push the boundaries of a night out.
Absolut Nights is a long-term initiative that will inject a heavy dose of artistic and creative expression into nightlife. By working with artists to use the night as a creative canvas, the program continues the brand’s history of collaborating with artists to break boundaries. Absolut Nights will kick off with a series of one-of- a-kind experiences in New York, Johannesburg, Berlin and São Paulo, where Absolut and these cutting edge artists will invite audiences to play inside unique artistic experiences, raising the bar for what to expect from a night.
Imagery from this and other breathtaking Absolut Nights will be available at absolut.com/nights.
For further information, please contact: Andrew Rozas, PR Manager”By using the night as the canvas, we’re creating a world where nightlife meets nature and fashion looks to the future,” says Nodjame Fouad, Director of Storytelling at Absolut. “Studio XO will integrate new technologies and special effects with innovative design to create a fully immersive mesh of light, sound, nature and flavor that puts the audiences at the center of the experience, allowing them to be part of the transformation of the night, and to inspiring them to push the boundaries of a night out.
Absolut Nights is a long-term initiative that will inject a heavy dose of artistic and creative expression into nightlife. By working with artists to use the night as a creative canvas, the program continues the brand’s history of collaborating with artists to break boundaries. Absolut Nights will kick off with a series of one-of- a-kind experiences in New York, Johannesburg, Berlin and São Paulo, where Absolut and these cutting edge artists will invite audiences to play inside unique artistic experiences, raising the bar for what to expect from a night.
Imagery from this and other breathtaking Absolut Nights will be available at absolut.com/nights.
For further information, please contact: Andrew Rozas, PR Manager”By using the night as the canvas, we’re creating a world where nightlife meets nature and fashion looks to the future,” says Nodjame Fouad, Director of Storytelling at Absolut. “Studio XO will integrate new technologies and special effects with innovative design to create a fully immersive mesh of light, sound, nature and flavor that puts the audiences at the center of the experience, allowing them to be part of the transformation of the night, and to inspiring them to push the boundaries of a night out.
Absolut Nights is a long-term initiative that will inject a heavy dose of artistic and creative expression into nightlife. By working with artists to use the night as a creative canvas, the program continues the brand’s history of collaborating with artists to break boundaries. Absolut Nights will kick off with a series of one-of- a-kind experiences in New York, Johannesburg, Berlin and São Paulo, where Absolut and these cutting edge artists will invite audiences to play inside unique artistic experiences, raising the bar for what to expect from a night.
Imagery from this and other breathtaking Absolut Nights will be available at absolut.com/nights.
For further information, please contact: Andrew Rozas, PR Manager